TRENDS IN DIGITAL MARKETING

The world of digital marketing is continuously changing, and to be successful, organisations must stay updated on the latest trends. With the emergence of Artificial Intelligence, Social Media Influencers, Digital Marketing faces significant turns and tides for the experts to leverage on.

Here are some of the most significant digital marketing trends to look out for in 2024:

 

1. Artificial Intelligence
AI or Artificial Intelligence is the new buzzword for Digital Marketing experts. The predominance of AI will only go up in the coming years. AI has been able to combine diverse facets of Digital Marketing together, which includes personalised marketing, content creation, and fraud detection.

2. Influencer Marketing 
Social media has grown to become the trusted replacement of television or print media for marketeers. Influencers, the viral performers in the social media space have become the new aspirational stars of this generation. Influencer Marketing banks on the large number of followers of these social media performers to amplify a new product or an online course or a start-up.

3. Individualised Marketing
Personalised marketing puts customer needs at the front. Based on the feedback, information provided by them, and consumer behaviour pattern the customers receive customised communications. This form of marketing is gaining prominence in a time when customers are becoming increasingly immune to traditional advertising.

4. Video information in short bursts
With decreasing attention span of the online users, short videos on TikTok and Instagram are widely watched across the world. Digital Marketing experts have seized the sensation to develop content for audiences on the platforms.

5. Marketing via many channels
Customers are now present in diverse platforms. With the introduction of WhatsApp channels in addition to popular platforms like Facebook Ads, multi-channel marketing has opened up windows to reach out to customers through diverse formats. As consumers spend more time online, this form of marketing is becoming common place for digital marketeers.

6. Live-streaming
With Live streaming companies communicate with customers in real-time. This type of marketing is ideal for cultivating consumer relationships and raising excitement about new items or services.

7. Marketing through experience:
Experiential marketing provides consumers with an immersive experience with a demo access to the products or a particular initiative. This sort of marketing is ideal for making a long-lasting impression on customers.

These are just a handful of the key digital marketing trends to look out for in 2024. Businesses may guarantee that they employ the most effective marketing methods to reach their target audience by staying up-to-date on these trends.

8. How can firms keep ahead of the digital marketing curve?

  • Keep up with the latest trends: This includes reading industry blogs, attending conferences, and socially following thought leaders.
  • Play using new technologies: Don’t be afraid to experiment. Experimenting is the best method to discover what works best for your company.
  • Track your results: It is critical to track your results to determine what works and what does not. It will allow you to make more informed marketing selections.
  • Be creative: Being innovative is essential in digital marketing. The greater your creativity, the higher is the likelihood of setting yourself apart from the crowd. Businesses may stay ahead of the curve in digital marketing by using these methods to reach their target audience with marketing messaging.
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Manu Pandiri

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With over 15 years of expertise, Manu Pandiri is a distinguished trainer specializing in Graphic Design and Digital Marketing. Throughout his career, he has undertaken diverse roles encompassing project and product analysis, design, and project management. Furthermore, he has demonstrated prowess in training delivery and content development across a wide array of IT courses, including Graphic Design, Web Design, and Digital Marketing. Presently, Manu Pandiri is making significant contributions at the Tech Mahindra SMART Academy for Digital Technologies, where he applies his extensive experience to nurture aspiring professionals.

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Manu Pandiri

Author

With over 15 years of expertise, Manu Pandiri is a distinguished trainer specializing in Graphic Design and Digital Marketing. Throughout his career, he has undertaken diverse roles encompassing project and product analysis, design, and project management. Furthermore, he has demonstrated prowess in training delivery and content development across a wide array of IT courses, including Graphic Design, Web Design, and Digital Marketing. Presently, Manu Pandiri is making significant contributions at the Tech Mahindra SMART Academy for Digital Technologies, where he applies his extensive experience to nurture aspiring professionals.

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