The Why and How of Digital Marketing as a Career Option

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Digital Marketing – It’s Trending Now

You would have heard about Digital Marketing come up as an exciting career option. The Pew Research concludes that the constant internet usage among adults has increased by 5% in the last three years. This means that the way people interact, buy, sell and transact businesses have really changed and online marketing is proving to be an effective way forward.

Marketing is about making a connection with the audience at the right time and place. And today, if we need to meet people, then we must meet them where they are already spending too much time, which is the internet or the mobile. If you are asked – Do not look at your mobile for the next 30 hours, then can you do it?

🙂 So now you know why… Thus, this is where Digital Marketing i.e. any form of marketing that exists online comes into the picture.

What is Digital Marketing?

All marketing endeavors that use an electronic medium such as search engines, social media, email, websites to connect with their customers comes under the Digital marketing umbrella. In other words, Digital Marketing can be defined by the digital strategies and mediums used to connect with customers.

For the growth of the digital business, there are various Digital Marketing strategies, which are –

  • Digital Advertising
  • Email Marketing
  • Online Brochures and more

Why should we learn Digital Marketing?

Today, the world is conveniently getting digital i.e. both individuals and the business are beginning to modify their marketing techniques with digital marketing methods. It can be agreed that the new strategies are quicker, more realistic and flexible than the conventional ones.

Since both large and small organizations are heading towards digitalizing for better competition, survival, and growth, demands for experts in the field of digital marketing has increased. Looking at the pace of digitalization, it can be expected that future digital promotions will exceed all conventional marketing techniques.

Digital marketing students are trained to promote brands through websites, social media, emails, and other digital mediums.

Advantages of Digital Marketing

Organizations in today’s time opting for digital marketing have a better chance to perform in the world market. Digital promotion of business/products and services is advantageous since the general population is easily approachable online. One of the main advantages of Online Marketing is that it devours less investment, workforce, and assets.

Some more advantages of Digital Marketing are as follows –

Equal Opportunity Online marketing is a uniform platform that offers opportunities for all kinds of businesses.
Cost-effective Most startups with limited assets and budgets can invest in digital marketing and get better output
Conversion of Deliveries Organizations can measure their accomplishment as the traffic generated can be converted into leads, supporters, deals, sales, subscribers, etc
Targeted Audience Digital advertising methods are designed to engage the target audience and ensure result driven interactions
Easily Accessible Audience With the internet and smartphone revolution, online marketing has become the basic correspondence channel
Building Brand Reputation With the capacity to pull target audiences, there is a high chance that the product will intrigue other users as well
Building People’s Trust Since digital marketing is an immediate and more customized collaboration between the buyers and the seller, a good quality product/service will definitely gain popularity and people’s trust
Tech Mahindra SMART Academy’s Digital Marketing Course

Having known about Digital Marketing as a career option, we at the Tech Mahindra SMART Academy for Digital Technologies, Visakhapatnam also have a 6-month program on the same.

Digital Marketing aspirants can enroll in Tech Mahindra SMART Academy for Digital Technologies, Visakhapatnam. To apply for the Academy, one must have completed their graduation with basic computer skills. The curriculum of Digital Marketing of SMART Academy for Digital Technologies is designed to create Digital Marketers with proficiency in brand awareness and lead generation through digital channels.

As part of the course, students get trained in doing –

  • Strategizing Blog Post, e-books, Whitepapers, Online Brochures
  • Maintaining traffic through Paid Ads, Promoted Tweets, etc.
  • Rearranging Websites, Blogs, and Info-graphics
  • Engaging reviews of the company on the Internet
  • Maintaining social media pages
  • Online Marketing
  • PPC (pay-per-click) marketing
  • Mobile marketing and advertising
  • Social Media Marketing (Facebook, Twitter, Pinterest, LinkedIn, Tumbler, G+, etc)
  • Web page (SEO content material)
  • Viral Marketing and advertising and more
Career progression for Digital Marketing Professionals 

After completion of the course, students will become a skilled digital marketer, trained to promote brands using various digital mediums, such as websites, social media, emails, blogs, and others. Tech Mahindra SMART Academy has a dedicated placement team that helps students in landing a job at various roles in the Digital Marketing industry.

Students after completing their Digital Marketing course from the Academy will be able to apply for the following jobs –

  • Social Media Expert
  • Digital Communication Manager
  • Marketing Tech and Automation Manager
  • Performance Marketer
  • Marketing Analyst
  • SEO Expert

Willing to take the plunge and join the course? Click here and know more – www.smart-academy.in

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Tanish Maheshwari

Tanish Maheshwari

Author

Tanish is a storyteller and an agile marketer. She heads the Development Communications and Social Marketing for Tech Mahindra Foundation and all its directly implemented projects. With an experience of over 15 years, she plans the marketing strategies for all the SMART Academies so as to build them into sustainable social enterprises. She also acts as a strategic lead for all internal and external brand communications. Connect with her on LinkedIn and Twitter.
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Tanish Maheshwari

Tanish Maheshwari

Author

Tanish is a storyteller and an agile marketer. She heads the Development Communications and Social Marketing for Tech Mahindra Foundation and all its directly implemented projects. With an experience of over 15 years, she plans the marketing strategies for all the SMART Academies so as to build them into sustainable social enterprises. She also acts as a strategic lead for all internal and external brand communications. Connect with her on LinkedIn and Twitter.

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